Updated 23 October 2026. New guide: 11 AI voice receptionist tools compared with prices checked today, a per-minute cost example, setup steps, industry examples and the compliance basics.
An AI voice receptionist is software that answers your business phone with a natural-sounding voice, handles routine questions, books appointments into your calendar and hands urgent or complex calls to a person. Callers talk normally and the voice AI receptionist replies in natural speech, at any hour. After each call you get a transcript and a short summary instead of a voicemail.
As of 23 October 2026, ready-made AI receptionist services list entry plans from $0 to $150 a month, billed per call, per minute or per caller. Developer platforms mostly bill per minute, from $0.05 a minute for OpenAI's voice layer alone to $0.31 at the top of Retell AI's all-in range. Clinics and therapists, including speech therapists, should check two things first: whether the vendor will sign a business associate agreement (BAA), and how fast a caller can reach a human.
AI voice receptionist: quick answer
| Your situation | Good fit | Price, as of 23 October 2026 |
|---|---|---|
| Solo owner, under 30 calls a month | Upfirst Starter or Smith.ai Free | $24.95 a month for 30 calls; Smith.ai: 25 calls free, then $3.00 a call |
| Busy shop or practice, mostly bookings | Rosie, Goodcall or Upfirst | About $129 to $299 a month on mid-tier plans |
| Already on RingCentral | RingCentral AI Receptionist add-on | From $39 a month with 100 minutes, then $0.50 a minute |
| Lead screening with live human backup | Smith.ai AI Receptionist | From $150 a month for 75 calls |
| Custom flows, your own data, high volume | Build on Vapi, Retell AI, ElevenLabs or OpenAI | About $0.05 to $0.31 a minute, depending on what each rate includes |
What does an AI voice receptionist do?
- Answers every call, including several at once, after hours and on holidays.
- Answers routine questions about hours, prices, services and policies from facts you approve.
- Books, moves and cancels appointments against live calendar availability, then texts a confirmation.
- Takes structured messages: name, number, reason and urgency.
- Routes calls: urgent callers go to a person, often through a warm transfer where the AI briefs your colleague first.
- Logs everything: transcript, summary and outcome, often pushed to a CRM through Zapier or an API.
It does not replace judgment. Clinical advice, legal advice, refunds and upset callers belong with people. Our AI customer support guide explains how to design that handoff.
How does a voice AI receptionist work?
A call passes through five layers, whether you buy a service or build one:
- Telephony. Your existing number forwards calls to the AI, or the AI gets its own number. A carrier connects the call: Twilio, for example, charges $0.0085 a minute to receive calls on a US local number, plus $1.15 a month for the number, as of 23 October 2026.
- Speech to text. A speech recognition model turns the caller's audio into text as they speak.
- A language model. An LLM reads the transcript, your instructions and your business facts, then decides what to say or which tool to use: check the calendar, book a slot, look up a customer or transfer the call.
- Text to speech. A voice model speaks the reply. Good systems let callers interrupt mid-sentence.
- After the call. The system writes a summary, updates your CRM and sends texts. Our AI call summary templates show what a useful summary contains.
Newer speech-to-speech models merge steps 2 to 4. OpenAI's GPT-Live-1, for example, listens and speaks in one model and can hand deeper reasoning and tool calls to a separate backend model. OpenAI lists it at $0.05 a minute, billed per second, with backend model and tool usage billed separately, as of 23 October 2026. Chained parts give more control; a single voice model usually handles interruptions more naturally.
AI voice receptionist pricing: 11 tools compared
All prices are list prices in US dollars from each vendor's official pricing page, as of 23 October 2026. They exclude tax and change often, so check before you buy.
Ready-made AI receptionist services
| Tool | Billing | Price and what is included | Worth knowing |
|---|---|---|---|
| Smith.ai AI Receptionist | Per call | Free: 25 calls, then $3.00 a call. Pro: $150 a month for 75 calls, up to $500 for 300 | Can transfer callers to live receptionists based in North America; Calendly, Clio and Zapier integrations |
| Upfirst | Per call | $24.95 a month for 30 calls up to $299 for 600; extra calls $0.70 to $1.50; 20% less on annual billing | Books into Google, Outlook, Clio, Acuity, Calendly and Square; BAAs on the Custom plan |
| Dialzara | Per minute | $29 a month for 60 minutes up to $349 for 1,000; overage $0.35 to $0.48 a minute | Warm transfer from the $99 plan; 7-day free trial |
| Rosie | Per minute | $49 a month for 250 minutes, $149 for 1,000, $299 for 2,000 | English and Spanish on every call; calendar booking and warm transfers from $149 |
| RingCentral AI Receptionist | Per minute | Standalone from $49 a month with 100 minutes; RingEX add-on from $39; then $0.50 a minute | Billed in 30-second increments; 14-day free trial |
| Goodcall | Per unique caller | $79 a month for 100 unique callers, $129 for 500, $299 for 2,000 | No minute charges; repeat calls from one number in a month count once |
| Frontdesk (My AI Front Desk) | Per minute | $99 a month, or $79 billed annually, with 200 voice minutes; extra minutes $0.25 | Bundles web chat, text messaging and a CRM |
For comparison, Ruby's live human receptionists cost $250 a month for 50 minutes up to $1,725 for 500 minutes, about $3.45 to $5.00 a minute, as of 23 October 2026.
Platforms for building your own
| Platform | How it bills | Price, as of 23 October 2026 | Worth knowing |
|---|---|---|---|
| Vapi | Per minute, plus providers at cost | $0.05 a minute hosting; Vapi's own estimate for 1,000 minutes is $82 to $129 a month | HIPAA add-on with a BAA: $2,000 a month |
| Retell AI | Per minute, all-in | $0.07 to $0.31 a minute, depending on voice and model; $10 free credit | 20 concurrent calls included on pay as you go |
| ElevenLabs Agents | Plan plus minutes | From $6 a month for 75 minutes to $990 for 12,375; extra minutes $0.08 | LLM usage billed on top; your phone carrier bills separately; BAAs on Enterprise |
| OpenAI GPT-Live-1 | Per second | $0.05 a minute for the voice layer | Backend model and tools billed separately; you also need a phone carrier |
How much does an AI receptionist cost per minute and per month?
Here is one worked example. Assume a practice gets 600 calls a month, about 3 minutes each (1,800 minutes), from about 420 different callers. The totals are our arithmetic from the list prices above, as of 23 October 2026, on monthly billing, before tax and add-ons.
| Option | How we got it | Monthly cost |
|---|---|---|
| Goodcall Growth | 420 callers fit inside 500 | $129 |
| Upfirst Scale | 600 calls included | $299 |
| Rosie Growth | 1,800 of 2,000 minutes | $299 |
| Frontdesk | $99 plus about 1,560 extra minutes at $0.25 | About $489 |
| Dialzara Business Elite | $349 plus 800 minutes at $0.35 | $629 |
| RingCentral standalone | $49 plus 1,700 minutes at $0.50, before minute bundles | $899 |
| Smith.ai Enterprise | $800 for 500 calls plus 100 calls at $2.10 | $1,010 |
| Build: GPT-Live-1 plus Twilio | $90 voice plus about $16 phone | About $106, plus backend model and hosting |
| Build: Vapi | Vapi's 1,000-minute estimate scaled to 1,800 | About $148 to $232 |
Three lessons. The billing model matters more than the headline price: per-minute plans reward short calls, while per-call and per-caller plans reward long ones. Build platforms are cheap per minute, but someone has to design, test and maintain the agent, and that is the real cost. And compare the total with the bookings you now lose to voicemail. Our LLM API cost guide shows how model choice moves per-minute costs on a custom build.
How to set up an AI voice receptionist in 7 steps
- Pull a month of call data: calls, minutes, missed calls and the top ten reasons people call.
- Write the call flows. For each reason: what the AI may answer, what it may book, what it must transfer and what it must never say.
- Prepare approved facts: hours, services, prices, policies, parking and insurance accepted.
- Connect the calendar and transfers. Allow only the appointment types and slots it may book, and the numbers it may transfer to.
- Test with 30 or more real scenarios, including bad lines, accents, interruptions, a caller who asks for a person and a caller in distress.
- Start with overflow and after-hours calls through call forwarding, before it takes the main line.
- Review transcripts weekly. Fix facts and flows, and track bookings, transfers, hang-ups and complaints.
AI voice receptionists by industry: four examples
These are illustrative examples with stated assumptions, not client results.
AI voice receptionists for speech therapists and clinics
Example: a two-therapist pediatric speech therapy practice where parents call to book evaluations, ask about insurance and reschedule. The AI books evaluation and follow-up slots, texts intake forms and passes clinical questions to a therapist. Two cautions are specific to this field. First, many callers may have speech differences themselves, and the University of Illinois Speech Accessibility Project notes that today's speech recognition systems do not always recognize speech affected by conditions such as stroke, stuttering or hearing loss. So allow longer pauses and offer a person or a text link at the first sign of trouble. Second, patient details are health information: the US health department's business associate guidance lists a third-party chatbot that schedules appointments using patient information among its examples, so you need a signed BAA.
Salons and spas
Example: a three-chair salon misses calls while stylists are busy. The AI books, moves and cancels appointments by service and stylist and keeps a waitlist. If most calls last under two minutes, a per-minute plan is usually cheapest.
Trades and home services
Example: a plumbing firm gets emergency calls at night. The AI asks set questions (active leak, water off, address), books routine jobs and alerts the on-call technician about emergencies. The owner, not the AI, defines what counts as an emergency.
Law firms
Example: a small personal injury firm wants every new inquiry screened. The AI collects contact details, the incident date and type, and the other party's name for a conflict check, then books a consultation. It never gives legal advice. Smith.ai and Upfirst both list Clio integrations as of 23 October 2026. For deeper lead scoring, see our AI lead qualification assistant.
Is an AI receptionist legal? Recording, health data and AI disclosure
This is general information, not legal advice. Rules differ by country and, in the US, by state, so check with your own adviser.
- Call recording consent. US federal law (18 U.S.C. 2511) allows recording when one party consents, but some states require everyone's consent: California's Penal Code section 632, for example, covers confidential calls recorded without the consent of all parties. Announce recording in the greeting, or switch recording off and keep only the summary. Our call summary guide has a short consent section.
- Health data. In the US, a vendor that creates, receives or stores protected health information for a covered healthcare provider is a business associate and needs a BAA. On the pricing pages we checked, BAAs sit on higher tiers: Upfirst's Custom plan, ElevenLabs Enterprise and Vapi's $2,000-a-month HIPAA add-on, as of 23 October 2026. Under the UK GDPR, data concerning health is special category data.
- Telling callers it is AI. In the EU, the AI Act's transparency rules (Article 50) have applied since 2 August 2026: AI systems that talk directly with people must be designed so those people are told they are dealing with AI, unless it is obvious, by the first interaction. Saying so in the greeting is good practice everywhere. Our AI policy template summarizes the Act's timeline.
- Outbound calls. If the agent also calls people, the US FCC ruled in February 2024 that AI-generated voices count as artificial voices under the Telephone Consumer Protection Act, so the Act's rules for artificial-voice calls apply.
When should you build a custom AI receptionist?
Buy first if a ready-made service connects to your calendar and your call reasons are simple. Build when:
- You need a practice management system, booking engine or CRM that the services do not support.
- Your routing is complex: several locations, on-call rotas or a different flow per service.
- Your volume makes subscriptions cost more than platform fees plus upkeep.
- You need control over where recordings live, how long they are kept and which providers touch them.
Our guide to building an AI agent covers the general method. If you would rather have it built, our AI voice receptionist starts from $3,000 on a fixed quote as of 23 October 2026, typically 4 to 6 weeks, and you own the code. Tell us about your calls and we will model running costs from your real volume.
Pitfalls to avoid
- No easy route to a person. Anyone who asks for a human should get one, or a booked callback.
- Stale facts. A price list that changed last month becomes a wrong answer on every call.
- Not reading back details. Names, dates and phone numbers should be confirmed aloud before booking.
- Unclear billing. Check whether spam, wrong numbers and hold time count.
AI voice receptionist checklist
- Call volume, minutes and top call reasons measured
- Billing model matched to your call length and repeat callers
- Calendar, CRM and transfer numbers connected and tested
- Greeting says the caller is talking to an AI assistant
- Recording announcement set, or recording switched off
- BAA signed before any health information flows
- A person or callback offered whenever a caller asks
- 30 or more test calls passed, including difficult ones
- Named owner for the weekly transcript review
- Spending alert set on usage-billed plans
AI voice receptionist FAQ
How much does an AI voice receptionist cost?
As of 23 October 2026, ready-made services list entry plans from $0 (Smith.ai's free plan with 25 calls) to $150 a month, and mid-tier plans of about $129 to $299 a month cover hundreds of calls. Building on a developer platform costs roughly $0.05 to $0.31 a minute, depending on what each rate includes, and you also pay for design, testing and upkeep. Billing model and call length change the total more than the headline price.
Is a voice AI receptionist better than an answering service?
It is cheaper, always available and books straight into your calendar. Ruby's live receptionists cost about $3.45 to $5.00 a minute on published plans as of 23 October 2026, against well under $1 a minute on most AI plans. Human services still handle distressed, confused or complicated callers better, which is why some vendors, such as Smith.ai, keep live receptionists behind the AI.
Can an AI receptionist work for speech therapists?
Yes, with care. It can book evaluations, answer insurance and location questions and text intake forms. Speech recognition can struggle with atypical speech, so allow longer pauses, offer a person or a text link quickly, and never let it give clinical advice. Patient details count as health information, so in the US choose a vendor that signs a BAA before you go live.
Will callers know they are talking to AI?
They should. In the EU, the AI Act's transparency rules have applied since 2 August 2026 and require people to be told they are interacting with an AI system unless it is obvious. Elsewhere it is still good practice. A one-line greeting such as "You have reached the clinic's automated assistant" sets expectations, and callers can ask for a person at any time.
Can I keep my existing phone number?
Yes. Most services work with call forwarding, so your number stays with your current carrier and you choose which calls reach the AI. Upfirst, for example, lets you send every call, overflow only or after-hours calls, and Goodcall says you can keep your existing number by forwarding it. Forwarding is also the easiest setup to undo.
Sources
- Smith.ai: AI Receptionist pricing
- Upfirst: Pricing
- Dialzara: AI receptionist pricing
- Rosie: Plans and pricing
- RingCentral: AI Receptionist plans and pricing
- Goodcall: Pricing
- My AI Front Desk: AI receptionist pricing
- Ruby: Plans and pricing
- Vapi: Pricing
- Retell AI: Pricing
- ElevenLabs: Agents pricing
- OpenAI: GPT-Live-1 in the API
- OpenAI: GPT-Live 1 model page
- Twilio: Voice pricing, United States
- University of Illinois: Speech Accessibility Project
- HHS: Business associates FAQ
- ICO: What is special category data?
- Cornell LII: 18 U.S. Code 2511
- California Legislative Information: Penal Code 632
- AI Act Service Desk: Article 50
- AI Act Service Desk: Implementation timeline
- FCC: AI-generated voices in robocalls
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